Storytelling IS King! (And Queen)

finnegan-book-review

 Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand by Robert Rose did an excellent job of laying out a road map for developing a content strategy. Here are my top three takeaways.

1. Storytelling is KING!
Rose quotes Daniel H. Pink as saying that storytelling will emerge as an enormously important aspect of future success. The new “high concept” worker will be able to “detect patterns and opportunities, to create artistic and emotional beauty, to craft a satisfying narrative, and to combine seemingly unrelated ideas into something new.”

2. Use the “hero’s journey” to tell your brand’s story.
You can use this frame work for brainstorming or to map out your editorial strategy.
3. The Content Marketing Funnel
This is going to go a long way to explaining what Content Marketing is to my UNH Advancement colleagues.

What’s in Your Bunker?

Bridgee as Burgess Meredith in the Twilight Zone

No, I will not be like Burgess Meredith.

As you may recall, in the Twilight Zone he was an avid reader who welcomed the solitude of the apocalypse. Nobody was left to bother him. He could read and read all day undisturbed. Unfortunately for Burgess, he broke his only pair of glasses. He was left nearly blind, surrounded by blurry books.

Message received, Burgess! I will have nineteen pairs of reading glasses. And as I am always fashion conscious, they will be in an array of stylish colors.

Because there may not be power or WiFi in my bunker, I will leave my Kindle behind.

I am fairly certain that Jeff Bezos has a contingency plan for the apocalypse. I plan on just ordering new paper books by shouting into the air and waiting for the Amazon drone to arrive.

In the unlikely event that Jeff’s plan is not as carefully thought out as I suspect it will be, I will pack the bunker with emergency reading materials to tide me over through the radiation storm. This stash will include the following volumes.

The Calvin and Hobbes master volume. No explanation necessary.

The Road by Cormac McCarthy — so I can be reminded that it could always be worse.

The Emily Post Guide to Etiquette, Post Apocalyptic Edition.

And finally,

Dollhouse, by Kim, Kourtney and Khloe Kardashian — as I will need to be continually reminded that the human race pretty much had it coming.

This was created as part of a fun writing seminar with Karla Whitney of Strike Studio.

As most of the participants were under 40 nobody really got the Burgess Meredith reference. C’est la vie.